The new global campaign from Coke raised quite a few eyebrows online when a TVC pulled some quite unique numbers to make the point that there are so much more good than bad being done in the world at any given time.
But was it true?
We've decided to put it to the test by pulling an aggregate of real-time comment from Twitter and indexing each data point to correlate to a good of bad action, shown in contrast to each other.
Moral of the story: people are indeed putting a lot of great positive vibes online, which allowed us to back our main campaign story with real data.
And on top of it all, we've reached a conversion rate of 2.45%, way WAY over the format's average CTR.