Where Does It Come From?
Parents usually know to be prepared for when their kids ask where babies come from, but what about when they want to know the origins of their dinner?
Unilever’s Hellmann’s brand is tackling the subject with “Where Does It Come From?” The new campaign focused on food origins is an extension of its ongoing “Real Food Movement” platform.
The brand is sending three families from Montreal to its farm in Englefeld, Sask. for an experience, hosted by celebrity chef Chuck Hughes, focused on learning where certain ingredients come from.
To promote the campaign, we have created 30-second and 90-second online videos, running on social media and as pre-roll, featuring parents and kids (some of whom will travel to Saskatchewan) talking about where food comes from, including parents not recognizing a yellow canola flower.
On July 14, the farm experience will be live streamed on Facebook and Periscope to drive deeper engagement with families across Canada.