New Digital Ecosystem
We were tasked to launch a global online direct-to-consumer experience for Nexxus, Unilever’s top-of-the-line hair care brand, to achieve 20% of brands sales in two years.
In a move than won us the Global Digital AOR relationship with the brand, we’ve completely restructured their digital ecosystem, starting with a large study to establish their new online visual identity.
Next, we’re brought in the brand’s sophistication through in a unique website with innovative UX and relationship platform containing dozens of new short how-to-videos to be used across all points of contact.
Finally, we’ve launched an AI conversational platform called Hair Concierge to expand the depth of our relationship with current and potential customers.
By accessing Hair Concierge, any woman around the world can have a one-on-one concierge service that manages their hair life simply and effectively by delivering ultra-personalised care and magical experiences