A bottle that glimmers. The purest Swedish vodka inside. The promise of "Making the present exceptional”.
For the launch of Absolut Vodka’s new limited edition bottle, we created an artistic experiment joining the forces of a typographer, (who learned to light-paint in a day), and people at home.
We’ve allowed fans to use a word that defined them and had it light-painted in real time over a full week of interactions through LiveStream and Twitter.
Our local project ended up exported to other countries, and received a few brilliant awards in the Typography category in the process.