How do you get picky fashionistas talking about the launch of a new limited edition bottle of Absolut Vodka?
Easy, you create a new fashion collection connecting Brazil’s most up-and-coming designers, and people from all over the country.
We succeeded in getting our product in over 55 fashion blogs, having six of them covering the project in real-time.
The resulting collection debuted at a pop-up store in São Paulo’s trendiest neighbourhood, with the launch party bringing in the most discerning of the fashion glitterati.
The limited edition collection sold out in two weeks, a month and a half earlier than scheduled.