BBVA NBA Sponsorship
We took the challenge of branding, online and in-branch structuring and driving awareness to BBVA’s new NBA Account, aimed at American basketball diehard fans.
We asked fans “What makes a real fan?”, and “How can you show us you are one?”. in exchange for a direct connection to the USA’s top players, and plenty of new accounts with cash prizes for them to win.
We struck a cord in their pride, and gave them a venue to express their love for the sport and their own teams through our on and offline media.
Our large brand activation took place during the All-Stars event in Houston, with sweepstakes, brand experiences, guerrilla activities and large format communication in-stadium.