The tallest order in Absolut Vodka's new brand positioning is to help consumers achieve transformation in their daily lives through the power of artistic expression. Let’s “do”, and not just “say”.
For its debut, we connected people from around the world directly with one of the world's top graphic novelist, the Brazilian Rafael Grampá. Together, they created his first animated masterpiece frame-by-frame through weeks of intense social media connections.
The resulting animated short debuted at Made’s space in Berlin for a select audience of global opinion leaders. The project was intensely featured in specialised media, gaining global notoriety.
ADC Gold 2015 - Digital / Craft / Art Direction
Official Selection Annecy Film Festival 2015