Teens are in constant flow. One minute mellow and the next pumped up and ready to go, only to find themselves 30 minutes later in a romantic cocooning mood. Instead of fighting against it, teens embrace that dualism and relish in the freedom to define themselves with these seemingly totally contrasting tones.
We’ve helped Sprite create a new tool that celebrates that behaviour, right on their cans and PET bottles.
Enter Sprite Duality.
For Sprite’s new Global Packaging Innovation, we’ve given life to 20 of the most polarising moods in order to help them combine just the perfect conflicting feelings they couldn’t seem to put into words.
Be it around the dinner table, or at a vending machine, our packs help get the conversation started and get what they have inside, out. After all, we’re in the business of helping people spark their true selves.
The campaign was first launched in Pakistan in Summer 2015 and we've loved to see how every market will adapt their own culture to our unique proposition.